Question

When a firm like dunkin’ donuts conducts marketing research, what should its first step be?

Answer 1

I believe the answer is: Identify research objectives

Research objectives refers to the goal/aim of conducting the research in the first place. After knowing this objective, the firm could determine the sample and type of data that needed for their research and determine the most suitable form of researches to obtain the data that they need.

Answer 2

When one does marketing research, he or she gathers important information that would help him decide whether the proposed product or service is suitable for the market. So when a firm like Dunkin' Donuts does marketing research, the first step that it should do would be to identify research objectives.