So, the arrow is telling us that we're going from the small rectangle to the big rectangle.
The 3 and the 7.5 are on the same side of the rectangle, right? So, let's try this backwards.
To get to 3 from 7.5, what do we divide by? (Hint: (7.5)/(3) Divide.)
The scale factor is the answer of the division, which is 2.5. We multiply 3 by 2.5 to get to 7.5.