Question

Caroline's Jewelry and Gifts is located between a hardware store and a sports bar. While her target market is adult women of medium income, who would be a logical secondary target market?

Answer 1

the husbands? since the store is near to asport bar and hardware store (which i assume are the places full of men customer), those guys might wanna buy cute jewellery for their cute wives

Answer 2

The answer is "Men who want to buy a gift".

A secondary target market is that bit of a business' complete potential clients second destined to buy its item. They vary from the most crowded and beneficial, primary target market in attributes, conduct and number. In spite of the fact that it doesn't create as much income, the secondary target market merits showcasing endeavors as a result of its connection to, and potential impact on, the essential target advertise.