A native app such as kindle is specifically designed to run on a specific platform and device. The Kindle app puts millions of books at your fingertips. It’s the app for every reader, whether you’re a book reader, magazine reader, or newspaper reader—and you don’t need to own a Kindle to use it. Native apps are installed through an application store (such as Google Play or Apple's App Store). They are developed specifically for one platform, and can take full advantage of all the device features