Question

Deciding whether primary data, secondary data, or sometimes both will provide researchers with the answers they need to answer their research problem takes place at which step of the marketing research process?.

Answer 1

Secondary data can provide generalize results that can be helpful, but maybe not as in-depth as you need. Collecting primary data allows you to tailor your collection method, so it delivers specific results. This helps you by cutting down on the time it takes to sift through data that may not apply to your project. Increased accuracy

Step-by-step explanation: