Question

When using the Internet to conduct consumer research, be sure to a. use reliable websites. c. identify the purpose of the website. b. verify sources. d. all of the above.

Answer 1

d. all of the above.

Explanation:

The Internet is a very useful tool for market research from the moment it facilitates an immediate relationship with potential informants (respondents, panelists, etc.), regardless of the geographical location of the researcher and the informant.

Well used, this tool can provide a reduction in costs and lead times in market studies. Companies face a new revolution in the way in which they have been carrying out their activity, both in terms of new products and services offered and in the new way of considering business and professional relationships with customers.

But before using the information present on the internet, we must ensure that the web page from which it is being obtained does not have any political, economic or social purpose but that it is maintained in a disinterested manner and that the source of the information is reliable and real to avoid confusion and erroneous information.

Answer 2

When using the Internet to conduct consumer research, be sure to use reliable websites, verify sources and know the purpose. So the answer is letter D. All of these.