Question

It is important to remember that the advertising should be part of an integrated approach and is the ________ component of that approach.

Answer 1

It is important to remember that the advertising should be part of an integrated approach and is the main component of that approach. The integrated marketing approach connects consumers with the brand. If the advertising team does not accomplish this task, then the company may lose a potential customer.

Answer 2

Advertising is the Important component of the integrated approach

Step-by-step explanation:

Integrated approach in which advertising is a component of is called integrated marketing approach where the advertising component is held as a major and very important component of the integrated approach.

Integrated marketing approach is used by the company to create a unified font which is easy and seamless for the potential and existing customers to interact with the business of the company. this approach is made up of several components like : advertising, sales promotions, public relations and direct marketing as well. direct marketing is a form of marketing whereby a potential customer is advertised to using his/her personal form of contact.