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This is the substitution of an agreeable or non-offensive phrase for one that might be unpleasant or offensive is called

User TheVTM
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The correct answer is euphemism. Euphemism is being defined as a word or expression that could either be indirect or mild by which they are being substituted for it to be considered blunt or harsh in regards to pointing out a particular thing that could be embarrassing or unpleasant.

User Cascal
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