Dillon's target audience will likely ask questions like, why should I and what's in it for me? Or who cares?
A sales message is the focal influential message that interests, educates, induces, suggestions to take action, and brings the deal to a close. Not every sales message will make an immediate deal, yet the objective remains. Regardless of whether your sales message is installed in a letter, spoke to in a proposition, or communicate crosswise over radio or TV, the reason remains the same.