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​the progressive insurance ad campaign knows that the average person in the target market is exposed to the message 13 times in 3 months. what does this​ measure?
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​the progressive insurance ad campaign knows that the average person in the target market is exposed to the message 13 times in 3 months. what does this​ measure?

User Ak
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This measures frequency, as it states that number of times the target gets to see the message
User Flavio
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