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Onyx stores has a chain of supermarkets in over 40 cities in the u.s. the individual supermarkets generate enough revenue for the organization to open another 20 supermarkets at other locations in some of the cities. in the context of the matrix developed by the boston consulting group (bcg matrix), onyx stores can be classified as a _____.

User Alex Biro
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Based on BGC matrix, they can be categorized as a STAR product or those that are in high growth market with high market shares.
User Kache
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