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A researcher gives participants a list of words referring to concrete objects (e.g., car, apple, box). She tells the first group of participants to form a vivid mental image of each object. She tells the second group to think of where each item would be keep in their home. Both groups then complete a memory test. What concept is the researcher most likely testing with the second group of participants?

Semantic encoding
Visual encoding
Acoustic encoding
Simultaneous encoding

User Lazywei
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2 Answers

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The answer would be simultaneous encoding, simply because the rest don't make sense. Acoustic and Semantic deals with hearing and meaning, but the second group is not trying to hear or understand anything. Visual encoding is also what the first group is doing. 
User Dhruv Kapur
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The correct answer on the quiz is Semantic encoding.

User Jackey
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