the questions that you should ask are:
- What will happen if the receiver does not take action? (for example, inaccurate messages could cause business to lost a lot of its customers)
- What action should the receiver take? (could either ignore it, ask for retraction, or choose to take a legal path)
- What does the receiver need to know about this topic
(after misinformation, a counter response must be made in order to repair our reputation)