Final answer:
General vocabulary provides specific words that create mental pictures and convey complex ideas, tailored to the audience's understanding.
Step-by-step explanation:
The general vocabulary is used to provide specific words that help in creating strong mental pictures and leading the reader to complex ideas. Recognizing the audience is crucial as it influences the choice of vocabulary and the level of detail in the description. Engaging language, including vivid descriptions and analogies, can make complicated subjects more accessible and relatable for the audience by invoking the five senses and establishing a connection with the readers' personal experience.