Question

A regional electric scooter manufacturer sells its scooter at a lower price than other two-wheeler manufacturers. what will make the product most attractive for customers?

Answer 1

In a market of high competition, for the same product, quality and almost same design and facilities, the only factor that can attract customers for your product is the difference in the price.

If there are two companies who sell same product, with same quality and performance, the only edge one company can take over another is the low price and high quality of customer services.

In this example, when a regional electric scooter manufacturer sells its scooter at a lower price than other two wheeler manufacturers within the same market, customer will definitely come for this scooter who has a lower price than other companies.

Answer 2

I believe the answer is . low cost
Customers do not buy scooter as an effort to increase their social status, but simply for an object that help them travel faster near their neighborhood.
Since the company does not mention any particular advance invention, i believe their price would be their main attraction.