#1 develop business goals and strategies to achieve business goals of new company.
#2 concentrates on the most important factors affecting the new business, witch means helping the business to identify its weakness and strengths.
#3 new company to identify and deter threats.
#4 capitalize on the strengths of the new medical company.
#5 new medical company to identify its opportunities and to capitalize on them.
#6 address the identified weakness.