Consumers should evaluate the costs x benefits of products. The smart consumer will evaluate the quality, durability, reviews, and his/her own subjective evaluation of that product. With this on one side, he/she can compare those parameters with the prices available. Your task is not to choose the cheapest, but the cheapest that comes with the highest pack of benefits possible. The price will reflect the compilation of those elements summed with the supply x demand logic. Your will in researching and your will to spend will determine the best option, always.