Self-Driven Factors this creates the decision-making process
- Physical appearance – Will this make me look good?Factors that Influence Decision Making
- Performance – Will I do well?
- Possessions – Will I keep what I have or gain more?
- Popularity – Will I keep my friends or make new friends?
- Pleasure – Will this make me feel good?
- Power – Will I keep control or get more?
- Prestige – Will people still respect me?