Question

Martha, the owner of a small handicrafts store, sometimes decorates her store with festive decorations such as colorful lights, balloons, and fragrant flowers. She observes that customers tend to spend more time in her store and usually end up buying more goods when there is a festive atmosphere in the store. In this scenario, the festive decorations are examples of _____.

Answer 1

In this scenario, the festive decorations are examples of "situational influences".

Situational Influence refers to the outer or societal variables that encompass a network and intentionally or subliminally impact the idea of their relational connections, for example, topography, religion, or financial aspects.

Situational influences are brief conditions that influence how purchasers carry on—regardless of whether they really purchase your item, purchase extra items, or purchase nothing at all from you. They incorporate things like physical elements, social elements, time factors, the purpose behind the purchaser's buy, and the purchaser's mind-set.