Question

Owens Finest Mattress Co., Inc. decided to employ an anti-mission statement. Which of the following phrases did they use

A. We'll strive to outsell every other mattress manufacturer.
B. We'll make the finest even finer.
C. We'll destroy Sealy.
D. We'll decrease production to save money.

Answer 1

Answer would be C. We'll destroy Sealy

Answer 2

The answer is: B. We'll make the finest even finer.

Mission statement should had clear objective regarding what the organization wish to achieve from its operation. The sentences used should had clear purpose and can be objectively measured.

The statement on option B can be considered an anti-mission statement because it's extremely vague. It does not specify what the organization intend to make 'finer' so there is no objective way to measure it.