The Rainforest Alliance is a Non-Government organization based in New York city which aims to conserve, protect and grow the natural habitat such as forests by changing land-use policies and techniques.
The Alliance already operates in more than 70 countries and the organization has been successful enough merge with UTZ (an Amsterdam based certification company)
Products approved by the Rainforest Alliance might have certifications which show a consumer that the produce was grow on sustainable land using best sustainable practices.