Question

Quiznos revolutionized the sub sandwich business by introducing "oven roasted" versions of popular sandwiches through a process where the maker of the sandwich would put the sandwich in a conveyor that transported the sandwich through an oven and then on to an employee that assembled the sandwich with customer choice of toppings. Does Quiznos enjoy a sustainable competitive advantage?

Answer 1

No

Step-by-step explanation:

No, Quiznos was able to rise in popularity due to their "oven-roasted" sandwich versions which gave them a competitive advantage, but it is not a sustainable one. Other companies will begin to implement the same strategy/design into their franchises which will take that competitive advantage away from Quiznos. At that point, Quiznos will need to implement a new strategy or idea in order to gain another competitive advantage and increase sales.