206k views
2 votes
The situation analysis of an advertising plan includes historical context as well as evaluation of the industry, the market, and the competition.

User Oferiko
by
5.0k points

2 Answers

2 votes
I'm sorry but i don't know the answer to the question that you asked
User Francesco Abeni
by
5.5k points
3 votes

This question is incomplete, here´s the complete question.

The situation analysis of an advertising plan includes historical context as well as evaluation of the industry, the market, and the competition.

a. True

b. False

Answer: a. True

Step-by-step explanation:

An advertising situation analysis is often carried out before an advertising campaign, to consider strengths and weaknesses as well as the consumers' perception of both the firm and the competition.

It is part of an advertising plan when the current conditions and their importance are described. The industry analysis focuses on objectives, and the market analysis on tasks and they work together as part of the situation analysis.

User Lubo
by
5.5k points