Question

The type of credibility when a speaker establishes common ground with the audience

Answer 1

Ethos, or ethical appeal, is used when a speaker establishes common ground with the audience. It involves sharing qualifications, using neutral language, citing reliable sources, and connecting over shared values to build credibility and trust.

Step-by-step explanation:

The Type of Credibility When a Speaker Establishes Common Ground with the Audience:

When a speaker establishes common ground with the audience, they are using ethical appeal, also known as ethos. This is a core concept in rhetoric where the credibility of the speaker is enhanced by portraying a sense of shared values or experiences with the audience. To achieve this, speakers might mention their qualifications, personal experiences, or exhibit an understanding of the audience's concerns, which helps in building trustworthiness. Speakers can also use neutral language, cite reliable sources, and reference shared beliefs, such as those found in patriotic or religious documents, to create a strong ethical appeal and establish credibility.

By sharing their credentials or expertise on the subject, speakers ensure that the audience takes them seriously. Moreover, incorporating an objective stance and discussing evidence using neutral language contributes to ethos. Trust is also built by presenting evidence in its original context and citing it properly to respected, reliable sources, showing fairness and avoiding plagiarism.

Answer 2

Answer: derived credibility

Derived credibility is the credibility a speaker has developed in delivering speeches. The speaker establishes common ground with his audience, supports an argument with believable pieces of evidence, and professionally presents a well-delivered speech. He is an effective spokesperson because he possesses the so-called “Three C’s of Credibility.” Compassionate, Competent and Confident.