Question

Look at this poster from the Click It or Ticket Mobilization Media Campaign. Which persuasive techniques are used in this poster? CHECK ALL THAT APPLY. formatting pieces of text in different ways

incorporating sound and other special effects
using language to draw emotion from the audience
listing statistics that are relevant to the issue
using sensationalistic, eye-catching graphics

Answer 1

This campaign uses the following persuasive techniques:

- formatting pieces of text in different ways
- using language to draw emotion (creating fear by saying "cops are cracking down")
- using sensationalistic, eye-catching graphics (especially the use of orange)

Answer 2

ANSWER: The persuasive techniques used in the poster are:

A) Formatting pieces of text in different ways: The poster uses different styles of text pieces in multiple ways. The slogan of the poster "The Pledge of Allegiance" is written as if they are pieces of papers and have multiple sizes. This is repeated for other contents in the poster which shows formatting of pieces of text in different ways.

B) Using language to draw emotion from the audience: The words like 'Fake Out' and other words put a sense of mystery into the audience thus drawing an emotion towards the poster.

C) Using sensationalistic, eye-catching graphics: The color schemes used in the poster i.e. the use of Orange and Grey grabs anyone's eye spontaneously. The graphical boy have made the poster more eye catching and sensational.