Question

Ji-eun loves her car. Recently, she noticed her tires were getting worn. She took it into the dealership, where she was told that all her tires were worn and should be replaced. Ji-eun knows this will be a significant investment. She decided on getting the most expensive tires because they are high quality and she wants the best. She hopes she is making the right decision. At least she will not have to purchase tires for several more years, unless she gets a flat. Ji-eun’s involvement with her tire purchase is an example of ______.

Answer 1

Ji-eun's approach to purchasing tires is an example of high involvement decision making, demonstrating the importance of quality and safety in her purchase decision, which could be influenced by economic policies such as tariffs.

Step-by-step explanation:

Ji-eun's involvement with her tire purchase is an example of high involvement decision making. When making high-value purchases, consumers often engage in a process that involves extensive research and consideration before making their final decision. Factors such as personal safety, performance, durability, and cost can significantly influence this process. Ji-eun's choice to invest in the most expensive, high-quality tires signals her preference for products that provide the best possible experience and longevity, even if it comes at a higher initial cost.

To understand the potential impact of economic policies on such decisions, consider the 2009 tire tariff enacted by President Obama and Congress. This tariff led to increased prices for imported tires, making all tires, including high-quality ones, more expensive. Consumers like Ji-eun may feel the pinch of such tariffs, which complicates their decision-making process by affecting the cost of goods they value. U.S. tire companies, which also import tires, did not favor these tariffs, while the United Steelworkers union supported it as a protectionist measure to prevent job losses.