Final answer:
Starting the commercial with playful puppies wearing heart-shaped sunglasses is intended to create an attention-getting opening. This tactic is a part of a strategy to captivate viewers immediately, using associative learning to link the product to the positive emotions generated by the cute visuals.
Step-by-step explanation:
The idea of starting the Happy Heart Hound commercial with adorable, playful puppies wearing heart-shaped sunglasses aims to demonstrate an attention-getting opening. This approach aligns with effective television advertising strategies that capture a viewer's attention right from the start. Utilizing cute and engaging visuals, the ad hopes to entice the audience and keep them engrossed, leveraging the principles of associative learning by linking positive emotions elicited by the puppies to the product being advertised.
Historically, the shift from traditional media to a more visual-centric approach in advertising has become fundamental. The introduction of playful puppies in the commercial is designed to capture the viewers' attention in a saturated advertising environment, ensuring the message stands out amongst the competition. This practice is a testament to the evolving nature of product advertising within the attention economy, making a memorable first impression on the audience.