Question

Several years ago, Canadian Sam Holman realized there may be a need for a stronger, more durable wood baseball bat. He went through the process of developing the SamBat, a maple bat of precise dimensions. He set a price with a reasonable margin, he decided to take special orders and sell bats directly from his garage, and he promoted the bat with sales calls to professional baseball camps, where ball players could sample the bat. In marketing terms, we recognize that Mr. Holman designed the _____________.

Answer 1

marketing mix

Step-by-step explanation:

A product's marketing mix includes the activities and strategies that a business will use to sell its product in the market. It is given by the 4 Ps:

• product: what type of product are we making and what needs it will satisfy
• price: at what price are we going to sell our product

• promoting: what activities are we going to carry out in order for our potential consumers know about our product and want to buy it

• place: how are we going to distribute our product, where can our customers buy our products