Question

Carlota has opened a small business. She is selling a bottled hot sauce made from locally grown peppers using a formula passed down in her family. The product is sold via eBay and Amazon and is delivered by FedEx. Promotion thus far has relied on word-of-mouth on social media. For only $9.95, you can buy a quart bottle. Each customer’s first order is shipped with a coupon offering a discount on the next purchase. The FedEx shipping is part of the ____________ component of the marketing mix.

Answer 1

place

Step-by-step explanation:

Based on the information provided within the question it can be said that the FedEx shipping is part of the place component of the marketing mix. This refers to the process of moving products from the manufacturer to the customer who purchased the product and will be using it. Which is what FedEx is doing by taking the product from the point of origin to the delivery at the customer's home.