Question

Sales promotion:

a. is not likely to be used in the market maturity stage of the product life cycle.
b. objectives and situation should determine what specific type of sales promotion is best.
c. should not be needed if a firm has a good mass selling program.
d. objectives should be developed after the other promotion decisions have been made-so the manager knows how much is left in the budget.
e. None of these alternatives is correct.

Answer 1

e. None of these alternative is correct.

Step-by-step explanation:

Sales promotion is a pull marketing technique of promoting product by persuading customer to buy the product. It is beneficial technique at maturity stage of product life cycle. Short term stimulas been offered to customer, so that sales can increase, it is also helpful in tackling competition in the market and keep existing customer with the brand. A product can be promoted for limited time with inumerable tactics.