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Unlike its competitors in the online air travel industry, Travelocity provides its customers with a greater variety of services such as cruise reservations, package tours, hotel bookings, and car rentals.
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Unlike its competitors in the online air travel industry, Travelocity provides its customers with a greater variety of services such as cruise reservations, package tours, hotel bookings, and car rentals. This is an example of a(n) ________ strategy. Group of answer choices

a. differentiation
b. promotional focus
c. diversification
d. overall cost leadership

User Astoeriko
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Answer:

C. Diversification

Step-by-step explanation:

Diversification is the process of a business enlarging or varying its range of products or field of operation.

User Cris Rockwell
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