Question

When consumers make a decision regarding which laptop to purchase, they consider features such as, hard-disk size, processor speed, weight, and screen size, as well as the benefits associated with these features. These features that consumers consider while assessing whether a particular laptop will satisfy their requirement can be best described as the _____ criteria.

a. evaluative
b. associative
c. recombinant
d. adaptive
e. accumulative

Answer 1

The Correct Answer is A.

"Evaluative"

Step-by-step explanation:

• Evaluation is the work of influence the meaning of worth, usually by careful appraisal and study.
• the comparison and evaluation of real development and the previous plans, oriented towards developed plans for time to come implementation.
• the process of evaluating the worth of value of something involved assigning values to the thing or person being evaluated.

Answer 2

Answer: (A) Evaluative

Step-by-step explanation:

The evaluative criteria is basically refers to the marketing strategy in which the consumer select the products according to their specific choice because of the price, quality and the unique features of the goods an the services provided by company.

The evaluative criteria is one of the type of standard and the benchmark where the products are compared according to their quality, performance and the price.

According to the question, when the consumers accessing the features of the specific laptop and it satisfied their requirement is best described in the form of evaluative criteria.

Therefore, Option (A) is correct.