Question

Rita is doing her family's grocery shopping and purchases ice cream. She's purchased Blue Bell ice cream before and purchases it again. She's not committed to this brand; it's just that she and her family like it. Which type of nominal decision is this?

A. inconsequential decisionB. indifferent decisionC. automatic decisionD. repeat purchase decisionE. secondary decision

Answer 1

Answer: repeat purchase decision

Step-by-step explanation: In simple words, repeat purchase decision refers to the situation in which a customer prefers a brand due to some other reasons than brand loyalty.

These decisions could be made for a number of reasons like lack of alternatives, better pricing, general behavior or past reference etc.

Generally these decisions are made by the customers casually and the products for which such decisions are made have low prices and do not take mu share in the income of consumers.

Thus, from the above we can conclude that the given case depicts repeat purchase decisions.