Question

Luis studies a newspaper's attitudes towards candidates for the position of Police Chief by counting the number of positive and negative comments attributed to each candidate. Luis's research approach is an example.

Answer 1

Luis is applying content analysis.

Step-by-step explanation:

Under this approach, a person analyses concepts or themes in a text, which can later be quantified. After retrieving the data, it must be compared and evaluated.

A person might apply content analysis in written information, conversations and any other form of communication. The focus should be in the message.