Question

Janis is in charge of marketing for a department store sale. During previous sales, she has had success using only radio advertisements to draw customers into the store for a sale. A colleague suggests TV commercials as another approach to marketing. Janis is resistant to change because she knows that the radio advertisements have worked. What form of resistance to change is Janis exhibiting

Answer 1

Answer:past success

Step-by-step explanation:

Past success refers to what has succeeded before , your successful strategies or what ever that you have tried before and which has helped you get things done successfully.

Janis has used radio advertisement before and it has worked successfully as a result he is now resistance towards trying other new strategies which may bring double success.

Past success may hinder us from opening up to new ideas or even hinder us from being innovative.