Question

________ calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

A. Responsible marketing
B. Societal marketing
C. Sustainable marketing
D. Environmental marketing
E. Strategic marketing

Answer 1

Sustainable marketing

Step-by-step explanation:

Sustainable marketing is one of the best marketing strategies which emphasises on protecting environment, and social structures. Sustainable marketing is also known as green marketing, and many companies have shifted their marketing strategies towards sustainable marketing. Sustainable marketing has various benefits such as low cost of marketing. More importantly, it is attractive, and it creates a good image of a firm or an organisation.