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Explain briefly what would happen if marketing research is not conducted before a product is developed and produced for sale.

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Neglecting to do market research can result in indecision and inaction, fear of risk or the truth, and/or too many options, which can lead to paralysis. ... When launching a new product, effective market research will help you narrow down your true market potential and your most likely customers.

User Nesan Rajendran
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