Question

Jordan's Ice Creams is strategically located near a university. After realizing that most of its customers, who are mostly students, prefer a wide range of flavors, it started offering different combinations of premium flavors, cones, and toppings to create hundreds of extravagant, customized products. Which generic strategy is Jordan pursuing?

a. Broad low-cost strategy.
b. Broad differentiationstrategy.
c. Focused low-coststrategy.
d. Focused differentiationstrategy.
e. Product substitutionstrategy

Answer 1

Answer: b. Broad differentiation strategy

Step-by-step explanation:

Broad differentiation strategy is an effective strategy applied by Industries to beat their competitors. It involves the introduction of products with unique attributes that customers want, introducing products and services that consumers see as preferred and admirable or different and superior to their competitors'. In this case Jordan's ice cream realize that most of their customers are students and they prefer varieties of flavours so they made various flavours available to them.

Answer 2

D) Focused differentiation strategy.

Step-by-step explanation:

A focus differentiation strategy is meant to satisfy very different and specific needs of their customers. It is not just about making a different product that customers may like, it is about making very specific products that appeal to specific clients.

Jordan's Ice Cream is offering hundreds of customized products, each customized product appealing to a small number of clients. In this case, making unique ice cream combinations is not that expensive, but usually this type of strategy works well in very luxurious products.