Question

During the ________ stage of the product life cycle, product proliferation occurs as competitors attempt to differentiate their company's brand from others.

Answer 1

growth stage

Step-by-step explanation:

The growth stage is characterized by rapidly increasing sales and new competitors entering the market. The company's marketing efforts should be directed towards stimulating selective demand for their product. Repeat purchasers start to appear, they are customers that used or product once, they liked it and buy it again. Competing companies will try to differentiate their own products form the competition in an attempt to increase their consumer base.

Answer 2

The answer is introduction

Step-by-step explanation:

During the __introduction______ stage of the product life cycle, product proliferation occurs as competitors attempt to differentiate their company's brand from others.