Question

NerdHerd Electronics sells three different sizes of televisions at three different prices. In this case, the company's pricing strategy is referred to as ________ pricing.A) product lineB) optional-productC) by-productD) product bundleE) captive-product

Answer 1

A) Product Line

Step-by-step explanation:

Product line Strategy is a process whereby different set of related products are differentiated based on features and prices thereby setting products at different price levels in order to allow customer pick the product that most likely fit their needs and purchase power.

For example, Apple offers the iPhone XS and the iPhone XR as premium options. The iPhone 8 and iPhone 7 are then included as additional options. They are all the same product that is Apple product but at varying prices and features.