Question

Lars wants to purchase a gift for a colleague whose home he will be visiting. He decides to bring luxury chocolates, because he knows most people enjoy them. Although he is not sure about specific products, Lars heads directly for a store selling Godiva Chocolates because he knows this is a high-end brand. Lars can be said to have

Select one:
a. brand preference.
b. brand awareness.
c. brand recall.
d. aided recall.
e. brand image.

Answer 1

Answer: Option (B)

Step-by-step explanation:

Here in this particular case, it can be stated that Lars has brand awareness. Lars in this particular case is aware about the brand Godiva and its value. The brand awareness in this case is also denoting the fact that to what extent does Lars is able to recall the brand image and its value. Brand awareness is known to be one of the main application in the consumer behavior.