Question

Bosch is a German firm that manufactures home appliances such as dishwashers, ovens, and ranges. It competes with companies such as GE Elite and LG. Bosch is perceived as the class of the industry. Bosch pursues a(n) _____strategy.

1) focus
2) blue ocean
3) overall cost leadership
4) differentiation
5) middle-of-the-road

Answer 1

Bosch is implementing a differentiation strategy by focusing on unique features and high quality, which sets them apart from competitors and justifies a higher price point.

Step-by-step explanation:

Bosch, a German firm known for its high-quality home appliances, appears to be employing a differentiation strategy. This strategy involves offering unique features that are valued by customers and can include superior service, advanced technology, or other enhanced attributes. Bosch is perceived as the class of the industry, which suggests that its products offer something that competitors such as GE Elite and LG do not, justifying potentially higher prices.

In the context of a differentiation strategy, some businesses might concentrate on their core competencies, which is an approach that can contribute to their success by focusing on a limited range of products or services in which they excel. This allows them to maintain a unique position in the market and please their target audience who is willing to pay a premium for these differentiated attributes.

Answer 2

Differentiation

Step-by-step explanation:

Differentiation strategy, is the strategy that distinguishes a product or service, from other similar products, rendered by the competitors in the market. The requirements involved is the development of a product or service, that is a unique selling point for the customers, in terms of product design, features, brand image, quality, or customer service.

When a firm pursues differentiation strategy, it attempts to become crave out a niche for itself in the industry, by offering those products and services, which have value to the customers. In this strategy, the firm picks one or more such dimensions that are regarded as important by the customer’s flock.s.