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When a customer believes craftsman makes the best and most reliable tools, it is an example of?
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6 votes
When a customer believes craftsman makes the best and most reliable tools, it is an example of?

User Vincent Jacquel
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21 votes
21 votes

Answer: Brand Equity

Definition: The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.

User Jhowe
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