Question

You are responsible for sales promotion for Replenishmints, long-lasting breath mints that contain a blend of vitamins and other nutrients specifically formulated for smokers and for people exposed to tobacco in their environment. You need to introduce the mints to supermarket managers and owners, attract and identify new store contacts, and test market the response to Replenishmints.

Which type of trade promotion would most likely help you reach your objectives?
Group of answer choices
a.trade shows
b.trade allowances and direct incentives
c.push money
d.contests and sweepstakes
e.direct sampling and store demonstration

Answer 1

a.trade shows

Step-by-step explanation:

Trade shows provide for the advertisement which is for the specific industry performers, it do not target the entire audience rather some specific users who shall be interested. It is the best advertisement related to the products which are specific to some industries.

Here, the product that is long lasting breath mints is basically for the people who use tobacco, or smokes. So it is based on for stores which are specific in selling these products. Accordingly rather than using any other method of advertisement to address various store managers of the same industry, Trade shows will be the best chosen technique.