Question

The original marketing strategy of McDonald's in BrazilSelect one:a. promoted a beer with lunch.b. completely changed the menu to include Brazilian favorites.c. tried to Americanize Brazilian eating habits.d. took into consideration the Brazilian habit of eating hot foods, like hamburgers, on the beach.e. focused on the Sunday evening dinner market.

Answer 1

c. tried to Americanize Brazilian eating habits

Step-by-step explanation:

McDonald's is an American brand that popularize the eating burgers, that represents the american culture.

McDonald's has a culture of selling american and the country version of burgers where the outlet is located. But it do not sell the local dish in its food chain.

Accordingly in Brazil also the McDonald's was selling huge variety of burgers and was trying to create an American habit among the people of Brazil.

Thus, it was developing the eating habits of the people of Brazil in American way.