Question

According to the _____, a firm should first identify consumer needs and then produce the goods and services that will satisfy them.

A. sales concept;
B. customer satisfier;
C. marketing concept;
D. total exchange concept;
E. market mission statement

Answer 1

Correct option is (C)

Step-by-step explanation:

Marketing concept is based on designing products after identifying customer needs and expectations. Customer is the king and products should be made according to what they need.

Organizations have been shifting to marketing concept from sales concept as this is the era of consumerism and only those products are in demand that consumers value. So organizations spend considerable amount on market research before developing the product.

Answer 2

Answer: The answer is C

Step-by-step explanation:

Marketing concept is a concept that stresses that all emphasis of all business activities should be focused or geared towards the satisfaction of the consumers. While the organization is doing this they must also aim at satisfying the organizational objective of profit making by using the required marketing mix..This concept means that consumer is the king, because it direct the attention of the business to the consumer and also persuade them to buy their products and services.

The marketing concept enable business to take a marching orders from the market and help them in producing what the market needs.The concept also help the business to classify consumers into different markets based on their need and wants. It also help the consumers to favour the product of that organization which satisfied their needs and wants most in the market. The task of the organizations is to research and choose the target market and also develop a product or services in order to attract more customers to their products or services in the target market.

The advantages of marketing concept to an organization is that it will make the organization product last longer in the market because it satisfied customers need and want.it also makes organizations to be innovative and more competitive in the market place because they will always make research on how they can continue to dominate the market and have the largest share of the market ahead of their competitors at all times.