Question

"For financially constrained college intenders, Purdue North Central is the only university in northern Indiana that provides both a prestigious degree and an authentic college experience," would best be described as a

Answer 1

positioning statement

Step-by-step explanation:

A positioning statement refers to how a good or service will satisfy the particular needs of its customers while differentiating itself form its competition. Positioning statements are used to establish a brand or company in a specific target market, it is commonly used by firms serving niche markets.

In this case Purdue North Central:

• "provides both a prestigious degree and an authentic college experience" is the main need they are satisfying.
• "only university in northern Indiana" is how they differentiate from their competition.