Question

Conscious low-effort decision-making can follow a hierarchy of effects in which: Select one:______

a. selection of brands is done based on overall evaluations.
b. brands are selected after comparing the attributes of each brand.
c. thinking leads to behaving and results in feeling.
d. attention to marketing communications regarding that brand is evaluated.
e. only the product category information is carefully considered.

Answer 1

Answer: The correct answer is "c. thinking leads to behaving and results in feeling.".

Explanation:Conscious low effort decision making can follow a hierarchy of effects in which thinking leads to behavior and results in feeling. Because when making conscious decisions of low effort the consumer agrees to think and in turn these thoughts lead to feelings that are reflected in a behavior.