Question

Al works as a cement finisher for a parking lot repaving company. He is suspicious of innovation and innovators. He was one of the very last people in the small Western city in which he lives to buy a microwave oven. When it comes to the adoption of microwave ovens, Al is in the _____ category.

Answer 1

Al is in the late majority category.

Step-by-step explanation:

Late majority refers to consumers that are not willing to buy a product until they are sure it has a good performance as they don't want to take risks. These people tend to be resistant to change and they will buy a new product only when most people have already done it. According to this, Al is in the late majority category because he was one of the last people to buy a microwave in the city he lives in and he is suspicious of innovation.