Question

Eatalia is a popular chain of restaurants for authentic Italian food. Recently, a customer found a dead insect in the pasta he was served. The customer's negative review about the restaurant went viral. Eatalia's Chief Executive Officer (CEO) publicly apologized for the mishap and posted pictures of the restaurant's kitchen, after being fumigated, on several social networking websites. In this scenario, which of the following does Eatalia's CEO demonstrate?

a. Brand switching
b. Crisis management
c. Audience selectivity
d. Media scheduling

Answer 1

The correct answer is B

Step-by-step explanation:

Crisis management is the procedure through which the organization or firm faces the unexpected and disruptive event that harm the firm or its stakeholders.

In this scenario, Eatalia, who has a restaurant but a customer found a dead insect in the food due to which the business faces negative reviews, fumigated on the social networking. It illustrates the crisis management.